The Maroondah Business Association is a not-for-profit business network that aims to foster the growth of businesses within Maroondah. The Association meets on a monthly basis and features guest speakers that discuss various aspects of growing and operating a business.

Tonight’s speaker discussed marketing strategies aimed at business growth through effective marketing that clearly identifies the target market for the business. A business needs to clearly identify the characteristics of its target market to determine the best approach for marketing and reaching these potential customers.

It is encouraging to see growing interest in the Maroondah Business Association, with a large number of businesses attending tonight’s meeting. The Maroondah Business Association meets on the first Wednesday of each month, for details please visit www.homebiz.org.au